Digital marketing is commonly used to refer to all marketing initiatives that occur on your computer, mobile phone, tablet, or other digital device. Email, SMS, online video, display advertisements, social media posts, and other methods may be used.
What is Google adwords?
Google Ads is a platform for paid advertising that operates under the pay-per-click (PPC) marketing model, in which you, the advertiser, pay per click or impression (CPM) on an ad. Google Ads are a successful technique to attract qualified visitors, or good-fit clients, to your company who are looking for the goods and services you provide. You may improve in-store traffic, increase phone calls to your business, and increase internet traffic using Google Ads. With Google Ads, you can make and distribute strategic advertisements to your target market on desktop and mobile devices. As a consequence, when your target clients use Google Search to hunt for goods and services similar to yours, your company will appear on the search engine results page (SERP).
We are aware of what works and doesn't work
AdWords may or may not be effective for your company, depending on the level of competition for the keywords you're bidding on and their relevance to actual conversions for your business. In general, we've seen that Google AdWords is really beneficial for a variety of organisations, provided that they don't squander their money on the incorrect keywords or create advertisements with a low click-through rate (CTR).