E-commerce website

We design effective digital marketing strategies and engaging digital purchasing experiences to help you use e-commerce to reach your goals.



A website that enables users to purchase and sell tangible items, services, and digital products online rather than in person. A company can process orders, receive payments, handle shipping and logistics, and offer customer care through an e-commerce website.

What exactly is an e-commerce website?

E-commerce websites enable customers and businesses to purchase and sell to one another on a specific platform, much like a conventional physical retail store. However, the major distinction between e-commerce and physical commerce is that e-commerce transactions take place fully online as opposed to at a physical location.

Types of e-commerce sites

The scope of e-commerce is vast, but the types of sites that host electronic transactions can be broken down according to the parties involved.

Business-to-consumer (B2C):

Probably the most familiar to the average person, a B2C site enables an exchange of goods or services between a business and a consumer, such as buying a T-shirt from your favorite online shop.

Business-to-business (B2B):

A B2B platform facilitates electronic transactions between two businesses. If you own a company that sells T-shirts, for example, you might buy those shirts from an online wholesaler.

Business-to-administration (B2A):

A B2A site facilitates electronic exchanges between an organization and a public institution, like the website of a company that designed your city’s web portal, for instance.

Consumer-to-consumer (C2C):

A C2C site, often known as a marketplace, hosts an exchange of goods between 2 or more consumers. Examples include websites like Etsy and eBay.

Consumer-to-business (C2B):

On a C2B site, individuals offer goods or services to businesses. This could be a freelance SEO expert who works with companies in a certain industry or an influencer paid to promote a company’s products.

Consumer-to-administration (C2A):

Similar to B2A, this type of site allows a consumer to provide information, goods, or services to public administration and governmental organizations—think paying a parking ticket on your city’s web portal.

We provide best service for

Search Engine Optimisation

Getting pages to the first page and the top spot of the SERPs is what we do best, so hop on board and allow us take you to the first page of Google. Your visibility is our duty.

On Page optimisation

With the most recent advancements in on-page optimization, such as the tagging up of your pages, we help search engines grasp your material easily and swiftly.

Content Optimisation

The ability of search engines to interpret material has improved, and so have we. By optimising your content, we redback website make it more pertinent to your target audience and make it simpler for your agency to position you at the top.

Data Analysis

We at redback website adapt our tactics for your agency by analysing the data we get from Google Analytics and Google Search Console, and we make changes to our activities based on the findings.

SEO strategy

Understanding your target audience is the key to effective SEO; you don't need to be at the top of every search result; instead, you only need to be there at the correct time and place. We make it good for you.

SEO Consulting

To help you rank higher on the SERPs, we examine your website's search engine performance, optimise its content, strengthen your backlink profile, and cut down on error codes..


The prevalent eCommerce website design trends are similar to those of the technology realm, as is the case with most things that are based online. Online talks are dominated by social media, and soon retail will follow suit. Ecommerce websites may soon become even more entangled with social commerce, from customized user experiences — created with dynamic landing pages and data-based product suggestions — to interactive designs.

A good e-commerce website design is evident right away. They typically depend on five essential components:
  • existing brand aesthetic.
  • precise navigation
  • a successful information architecture.
  • landing pages for optimised products.
  • quick checkout.
Although they can appear straightforward, they are frequently anything but. If the pages on your website are unattractive or an eyesore, even if the navigation is simple, visitors won't stay on it for very long. To build a high-quality e-commerce site, these five components all depend on one another.

E-commerce sites are similar to other types of websites in that they provide visitors with information. However, e-commerce websites allow users to make purchases online using payment processors and payment gateways.
E-commerce websites list products, features, pricing, and CTAs that help users navigate the sales process. These websites connect to a product database containing information about the products available, including content and images.
Many e-commerce websites, including B2B and B2C, facilitate transactions from consumers to businesses. Ultimately, e-commerce websites allow customers to purchase products and services online.

You can create a free e-commerce website using Mailchimp’s website builder. The website builder helps you easily design, customize, and promote free websites for e-commerce businesses. The best part is that you don’t need design or development experience to create a stunning website to showcase products, attract buyers, and finalize transactions. Instead, you can use various web design tips and landing page templates to build a mobile-optimized website quickly and start selling products immediately. With Mailchimp, you’ll also get access to several marketing tools. Through our platform, you can purchase a domain for your e-commerce site, create landing pages, set up an online store, build out your social media pages, and more. In addition, with built-in forms, behavioral targeting, and analytics, you can begin tracking the performance of your website and digital marketing strategies as customers move through their journeys.

Starting an e-commerce business may be more cost-effective than starting another type of company. However, it requires research and proper planning. First, you must choose your product or service. Once you know what products or services you want to sell, you must identify your target audience. Your target audience consists of the customers who are looking for your product as a solution to their problems. Next, you’ll need a business plan that explains how you’ll make your business succeed through product sourcing, marketing, pricing, and goal setting. From there, you can make a website, source products, and start selling your products online.